Share

As the financial industry continues to evolve at a rapid pace, the year 2024 will witness the innovation and exceptional service of various financial brands in Southeast Asia. Several brands stood out for their commitment to quality, innovation and customer trust.

GCash, a Philippines-based mobile wallet service, tops the list of the top 10 financial brands in Southeast Asia for 2024, as reported by Campaign Asia-Pacific in partnership with Milieu Insight. GCash's popularity in the Philippines, with 24 million users, stems from its comprehensive financial services platform. GCash scored high for purchase frequency, purchase experience and innovation.

Here are the best finance brands in Southeast Asia for 2024:

1. G-Cash (Phillippines) – Score 67
2. Kasikornbank (Thailand) – Score 64.7
3. True Money (Thailand) – Score 67
4. Momo (Vietnam) – Score 63.6
5. BCA (Indonesia) – Score 62.2
6. DANA (Indonesia) – Score 58.4
7. Vietcombank (Vietnam) – Score 58.2
8. Maya (Philippines) – Score 52
9. Krung Thai Bank (Thailand) – Score 58.2
10. Gopay (Indonesia) – Score 57.9

Source: Milieu Insight for Campaign Asia-Pacific